We celebrate 10 years of supporting more than 16,000 children across the UK

Apr 27, 2022 | News

“Molly was the reason I started the Charity…when she died, I just knew I needed to help other children like her. Knowing we have made the dark days brighter for thousands of young people is what drives me and the Charity forwards.”

Rachel and her husband, Tim set up Molly Ollys not long after their daughter, Molly died from a rare kidney cancer. Ten years ago in January 2012, we were officially registered as a charity and for such a small one of only four staff and eight regular volunteers, we certainly punch above our weight.

We emotionally support children between 0 and 18 who have life-threatening illnesses. We do that through our Olly The Brave therapeutic soft toy and award-winning books, as well as donating wishes to children who are facing unimaginable challenges.

To date, more than 16,000 children have been supported all over the UK, directly and indirectly through wishes granted and the Olly The Brave toys and books; more than 13,000 Olly books and toys have reached children at over 70 hospitals and more than £3 million has been raised.








One of our proudest achievements has been funding the first Consultant in Paediatric Palliative Medicine at Birmingham Children’s Hospital for the past three years.

After demonstrating the effectiveness of the role and significantly changing the experience for all those who have benefitted from the service, it is now being funded centrally by the NHS.

Rachel explains with pride; “Whilst working with Birmingham Children’s Hospital on the Magnolia House project, we learnt that there was no Consultant in paediatric Palliative medicine for the area…the position just did not exist. There are only approximately 20 in the whole of the UK. We live in Warwickshire where there is one and so we knew the benefits and importance when we nursed Molly at home. We decided we would raise the funds and directly pay for a Palliative Consultant for Birmingham to help provide the best care for children with palliative care needs. It is fabulous to see what a real difference this role has made and is making to children’s lives.“

Dr Yifan Liang is that consultant and she knows just how crucial her position is…


Through the success of this palliative post for patients, the hospital has taken on another palliative consultant and they have the opportunity to become a training hospital in the future, once they secure more funding.

Magnolia House is another project we supported that opened in February 2017. We worked with health professionals at Birmingham Children’s Hospital to create and furnish Magnolia House at a cost of £45K. This has given the hospital a safe, non-clinical and comforting space where medical teams and families can have important discussions about diagnosis, treatment and end-of-life care.

More than 2,500 wishes have also been granted all over the UK since we began in 2012. Each wish we donate is individual like each child and over the years, there have been many weird and wonderful wishes delivered. One teenage boy who was a big fan of police interceptors asked to be arrested by police as his wish and of course, we made sure that happened. Rachel remembers it well; “This was certainly an unusual one but very special. We helped organise an 18th Birthday party for the boy and the police turned up at his party and arrested him in front of all his friends and family which he was delighted about.”

Supporting children and their families emotionally is the key purpose of Molly Ollys and our strapline – which still rings true 10 years after we started – is ‘making the dark days brighter.’

Over the years, Olly The Brave soft toy lion has helped support thousands of children, normalising the effects of chemo and comforting them when they were afraid. Olly has his own Hickman line and a detachable mane with different coloured manes to change Olly into. This helps children to feel ok when they lose their hair and if it grows back differently, they can put a fun one on Olly.


6-year-old Flo has high risk Neuroblastoma which has a high rate of relapse. She’s undergone intense chemotherapy treatment and Olly has helped her enormously. Her mum Hannah: “Flo adores Olly. He has really helped her to understand what would be happening to her as he has ‘wigglies’ just like Flo and he’s lovely to snuggle up to. Flo loves Olly so much that she entered a raffle to win a big Olly at Birmingham Children’s Hospital and she won! Big Olly sleeps in bed with her and she sits on him to watch TV at home.”

“The concept of Olly The Brave is a really good idea, a really simple way to get it over to the children in a non-medical and comforting way. It’s a work of genius and the Charity deserves all the support it can get.”

If you’d like to know more about the work we do, visit

Every donation, whatever size, helps a seriously unwell child


Current data suggests that 12 children and young people are diagnosed with cancer every day, and that 1,900 children under the age of 14 in the UK are diagnosed each year.

More children are diagnosed with a range of other, often rare, conditions and illnesses that are also life-threatening.

Molly Ollys is committed to helping as many of these children and their families as possible, and works hard to raise the necessary funds to be able to help those who contact us.

You can help us do this by making a donation, joining in with our fundraising events, running your own events, using Give as You Live when you are shopping, and by leaving a legacy in your will. Please visit our How you can help page to find out more.